A Healthier Online Environment
A content startup based in Israel is a leader in providing online health information in Arabic – information that caters to the needs 300 million Arabic-speaking internet users.
The challenge
The company needed constantly-updated, professional and accessible content while maintaining a sustainable revenue model.
How we helped
As part of its efforts to connect Arabic language start-ups with British companies and investors, in early 2014 the Hub launched the Go Global program in Nazareth. The company participated in the program's entrepreneurship workshop and the subsequent delegation to London, where it met leading British content and media providers. One such major organization, which specializes in healthcare content, was impressed with the Israeli company and asked for follow-up meetings.
The outcome
In September 2014, the Israeli company and the British organization signed a partnership agreement. The healthcare organization will provide its content to the Israeli company, which in turn will translate and localize it, thus exposing it to millions of Arabic speaking internet users.
"The Hub introduced us to the opportunities the UK offers to content startups and opened the door to market leaders, one of whom became our first major partner"
CEO of an Israeli-based Arabic content startup